Victims of Direct E Cig Unite! File a complaint with Better Business Bureau (bbb.org/us/ - click on "File a Complaint") and Florida Attorney General (myflorida.com - click on "Consumer Protect" then "File a Complaint).
These crooks need to be put out of business. I had exactly the same experience as the many reviews on this site - lured in by "Free Trial Offer" of Starter Kit for $4.95. Two weeks later additional product was mailed at a charge of $9.95 and a charge of $99.95 for the "free" starter kit.
Call to the company yielded one very rude woman who asserted that the "terms and conditions" (which I never saw on the order page, it must have been in invisible ink) state the actual agreement. Total scam.